Different phases of development in Indian market are indicators that there is a revolution undergoing in Indian market.

 Marketing Management In Indian Context: Marketing management in India evolved with the growth of Indian market which has three different stages. First phase-pre-independence period, Second phase-post-independence period and Third phase liberalization, privatization and globalization.

First Phase includes period before the independence. Markets were dominated by sellers. Majority of the people were engaged in agriculture, and so they did not have adequate purchasing power. Britishers own the large enterprises with the major stake.

Second Phase started after the independence when there was no competition, public sector operated the market, per capita income was low and growth was slow. The large enterprises were handled by government based on the socialistic principles. Sellers dominated the market. 

Manufacturers were not concerned about product quality and customer satisfaction. Domestic market was protected from the foreign players; they were banned in Indian markets.

Third Phase started with the liberalization of India in 1991 when Indian economy was open for trade with other countries. Privatization and globalization took place. Public sector lost its control over private enterprises i.e., large enterprises were dominated by the private sector. Competition increased as the foreign companies entered in Indian markets.

Indian government allowed foreign direct investment. There was improvement in communication and transportation facilities. Products could be marketed in a better way. And companies concentrated on providing better services. 

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