Buying Behaviour Situations

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 Henry Assael, a consumer behaviour specialist, has given four types of buying behaviour situations. They are;-

Complex Buying Behaviour : 

In the acomplex buying behaviour, buyer wants to buy expensive products which are generally bought irregularly. So buyers are highly involved and undergo research to find out the best alternatives.

Dissonance Buying Behaviour:-

Buyer do not take a lot of time in making a decision but he regrets later when he experiences dissonance from the product or gets to know something favourable about the other brands that he rejected.

Buyers are highly involved in making a purchase decision. Product can be expensive and infrequent purchase.

Variety Seeking Buying Behaviour :-

Buyers are less involved in making the purchase decision. Buyer has variety of purchase option open for him.

Buyers are able to distinguish between the product features of different brands. He can identify significant different brands in the product category.

Habitual Buying Behaviour:-

Buyers purchase same brands because its there habit. Buyers are less involved in the purchase decisions and there are insignificant differences between brands.

It involves purchase decisions of low cost products that are purchased on regular basis.

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