BRL-6 Solved Assignment 2022-23

Free BRL-06 Solved Assignment 2022-23 for July 2022 and January 2023 Session

Bachelor of Business Administration

(BBA) in Retailing

Second Year ASSIGNMENTS 2022-23

B.R.L-6

BUYING AND MERCHANDISING-1

TUTOR MARKED ASSIGNMENT (TMA)

Course Code : BRL–006

Course Title : Buying and Merchandising-1

Assignment Code : BRL–006/TMA/2022-23

Coverage : All Blocks

Maximum Marks: 100

Attempt all the questions.

(A) Short Type Questions

1. What do you mean by brand management? Describe various components of brand management.

2. “The concept of category caption is helpful but it requires watch.” Explain. 

3. Explain the importance of the merchandise planning in the retail business. Describe different factors that are taken into account for this purpose.

4. Describe nine laws that influence buyer’s price sensitivity. 

5. “Selecting an appropriate vendor is the key step in the success of an enterprise.” Elaborate.

6. Distinguish between:

(a) Fad Category and Fashion Category.

(b) Mark-up pricing and Mark-down pricing 

7. Explain the concept of open-to-buy. How is it helpful in increasing profits of a retail store?

(B) Essay Type Questions

8. Explain different ratios that measure the performance of the store operations.

9. What is a private label? What are the major challenges faced by it?

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