MS-61 Solved Assignment 2024

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MS-61 Solved Assignment 2024 for January 2024 and July 2024 Session

Management Programme(MP)/ Post Graduate Diploma in Marketing Management (PGDMM)

ASSIGNMENT For January 2024 and July 2024 Sessions

M.S-61

CONSUMER BEHAVIOUR

ASSIGNMENT

Course Code : MS - 61

Course Title : Consumer Behaviour

Assignment Code : MS - 61/TMA/JAN/2024

Coverage : All Blocks

Note: Attempt all the questions and submit this assignment to the coordinator of your study centre. Last date of submission for January 2024 session is 30th April, 2024 and for July 2024 session is 31st October, 2024.

1. What is meant by consumer perceptions? How do you justify the relevance of studying perceptions when they may not accurately reflect reality? Give example(s) to illustrate your answer.

2. What do you understand by reference group influence? Suggest a few products for which you think reference groups would exert a strong influence with regard to the purchase of the product and the brand, provide explanation for your choice?

3. Briefly explain The Family Life Cycle Concept. Which of the stage(s) of the family life cycle constitute the most lucrative segment for the following products?

(i) Home appliances

(ii) Baby food

(iii) Luxury products

Explain your answer with reasons.

4. How would you differentiate between organizational buying and individual buying? Taking the example of purchase of laptops for organizational purposes and for your personal use, explain the differences.

5. Write short notes on following

a. Theories of post-purchase evaluation.

b. Nicosia's model of consumer decision making process.

c. Concept of information processing. 

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(Last date of submission for January 2024 session is 30th April, 2024 and for July 2024 sessions is 31st October, 2024)

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