Routes of Non-Store Buying

 Non-store buying refers to the purchase of goods and services by consumers without physically visiting a store or a shop. Consumers have a variety of non-store buying options that they can choose from, and these options are increasing rapidly due to advances in technology. Tthe routes of non-store buying, which include e-commerce, m-commerce, social commerce, and telemarketing.

E-commerce: E-commerce, or electronic commerce, is a type of non-store buying that allows consumers to purchase goods and services online. This type of non-store buying has become increasingly popular due to the convenience and ease of use. Consumers can browse products, compare prices, and make purchases from the comfort of their own homes. Online retailers such as Amazon, Flipkart, and Alibaba have revolutionized the way people shop, and their success has led to the rise of other e-commerce companies. The growth of e-commerce has also led to the development of new technologies such as online payment systems, shopping cart software, and secure checkout processes. With the increasing number of people using smartphones and tablets, e-commerce is becoming even more accessible and convenient, leading to a significant increase in online sales.

M-commerce: M-commerce, or mobile commerce, refers to non-store buying using mobile devices such as smartphones and tablets. This type of non-store buying has grown rapidly due to the increasing number of mobile users and the convenience of making purchases using a mobile device. Consumers can download mobile apps from online retailers such as Amazon, Flipkart, and Walmart, which allow them to browse and purchase products. Additionally, social media platforms such as Instagram and Facebook also offer shopping features, allowing users to purchase products directly from their feeds. M-commerce has also led to the development of mobile payment systems such as Google Wallet, Apple Pay, and Samsung Pay, making it even easier for consumers to make purchases using their mobile devices.

Social Commerce: Social commerce refers to the use of social media platforms to buy and sell products. Consumers can purchase products directly from social media feeds, such as Instagram and Facebook, or through third-party marketplaces such as Etsy and eBay. Social commerce has become increasingly popular due to the ease of use and the ability to connect with other users who have similar interests. Additionally, social media platforms have developed features that allow users to browse and purchase products directly from their feeds. For example, Instagram's Shopping feature allows businesses to tag products in their posts, making it easy for users to purchase products directly from their feeds.

Telemarketing: Telemarketing is a type of non-store buying that involves purchasing products or services over the phone. Telemarketing has been around for decades and is still used by many companies today. It is often used for selling products such as insurance, credit cards, and telecommunications services. Telemarketing has become more sophisticated with the use of technology, such as automated calling systems and predictive dialers, which allow companies to make more calls in less time. However, telemarketing has also faced criticism due to the aggressive tactics used by some companies and the prevalence of scams.

In conclusion, non-store buying has become increasingly popular due to the convenience and ease of use that it provides to consumers. E-commerce, m-commerce, social commerce, and telemarketing are all routes of non-store buying that have revolutionized the way people shop. These routes have also led to the development of new technologies and features that make it even easier for consumers to make purchases. As technology continues to advance, we can expect to see even more growth in non-store buying and its various routes.

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