MVE-6 Solved Assignment 2023

MVE-6 Solved Assignment 2023 for January 2023 Session

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Assignment VI

Course MVE-006: Sales Management

Course Code: MVE-006

Assignment Code: MEV 006/TMA 2023

Maximum Marks: 100

 Last Date: 30th August 2023

Answer all the questions given below

Q1. Fill in the blanks: 

i. Marketing Concept is capable of keeping the organization free from “-----------’’

ii. ------------------ is the first and most important component of personal selling.

iii. -------------- is another word for body-language.

iv. ---------------------- Presentation is used in Pharma-selling.

v. ---------------are qualifications placed on a statement of a position to convey message.

Q2. True or False:

i. The text or body of an advertisement is known as advertising copy.

ii. Principles of Unity mean various elements of display appear unified and seen as a whole and complex unit.

iii. Establishing sales territories assures proper market coverage.

iv. The sales budget uses the sales quota as a point of departure.

v. Evaluation frequency or Periodicity is the timings of sales force evaluation.

Q3. Match the following: 

i. Paralanguage a. Interviewing

ii. Theories of selling b. Territory Design

iii. Rating Scale c. Pay per click

iv. CPC d. AIDAS

v. Workload Approach e. Voice Patterns

Q4. Write short answers on any two:  

i. Evolution of Marketing

ii. Situation Conducive for Personal Selling

iii. Buying-Formula Theory

Q5. Differentiate between any two: 

i. Cost per Click and Cost per Action.

ii. Stress Interview and Rating scales

iii. Line Sales organization and Functional Sales organization

Q6. Explain the types of Direct & Indirect Compensation 

Q7. What do you mean by Sales Quota? How are quotas set? 

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