Health education and mass media

 Health education aims at helping individuals and communities to have improved control over their health, by increasing their knowledge and influencing their attitude towards health. But the aim of health education is not limited to just the cerebral level. It aims at motivating people to take appropriate actions to improve their health. People need to know about the variety of factors that affect health, including social, economic and environmental conditions, apart from the individual risk factors and the facilities and utilities of the health care system.

Gupta & Sharma (2015) suggest that mass media impart necessary health information in our daily life, enabling common people to take appropriate decision about the different aspects of their lives especially about health. Evidences suggest that mass media play a central role in informing and education people about important events / changes happening around the world. Especially because media connect the audience to the world beyond their immediate reach. In other words, media bring the world closer to the audience and increase their reach and access. Mass media is one such institution which has the ability and potential to influence every individual‟s life in a big way. We see that media has ability to influence, our behaviour, our culture and even it can affect our thinking and attitudes towards different issues in our daily life (Gupta, 2006).

Use of social media can enhance communication strategies for health education and provides new opportunities for public health. Health educators Use of social media can enhance communication strategies for health education and provides new opportunities for public health. Health educators.

Media have wide reach and access to influence millions of audiences, and geographically scattered, the reasons why media are so intensively used in health education programmes. Through the right mix of message and media, desired behavioural change amongst the target audience can be obtained. Thus, media plays an extremely important role of change agent. It influences the knowledge, attitude, beliefs, choices and eventually behaviour of people about health and healthy behaviours.

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