Describe the role of media in development of education.

 Media has had a profound impact in the training of the teachers, journalists, producers, other professionals and children. It has helped in enhancing learning and educational opportunities by playing a double approach for the user (role being played discussed earlier, in the beginner‟s position, and sometimes in an educator‟s position). As one the most significant roles played by the media is development of education and community sectors. They help in recognising other people‟s cultures, attitudes, castes, creeds, ethnicities and socio-economic backgrounds, so that they can communicate and work with each other in an effective manner. Thus, media has helped in becoming familiar with the obstacles faced by the people of different cultures and backgrounds.

Some studies have also contradicted the educational opportunities provided by the digital media platforms. They have demonstrated that they do not necessarily increase knowledge in individuals as they do not meet the prerequisite conditions to learning that are: (1) Post or content that contain informative/educational content, (2) Individuals intrinsic motivation to pay attention to the post and content (Kruikemeier, 2011). So, for example: social media platform such as Twitter has an architecture that is “sending oriented” (one-directional) which means that people share and re-tweet a lot of news and content which will eventually be received by people not following journalistic accounts. Another example is Facebook which is in contrast to Twitter‟s architecture as it is “bi-directional”. Its algorithm favours communication about personal, social matters of friends and family over current affairs and worldwide news. Thus, the audience usually use this platform for social purposes rather than using twitter which is an information-sharing community. Muller and colleagues (2016) mentioned that rather than informing people about current affairs and news, these media platforms may distract them and do the contradictory. The study demonstrated that individuals acquire a heuristic of feeling informed by scrolling through social media platforms (Muller et al., 2016). By viewing new headline, post and content related to news/current affairs a cognitive schema is activated that is associated with an impression that someone has learned something informative or educational on social media, irrespective of the fact that the content is actually being read or not. Most of the social media users do not read the content posted on social media platforms but scrolling through such content evokes a perception that it is pointless to inform themselves more about the content from other platforms. Thus, usage of social media platforms boost ‘a false heuristic inference’ of being informed, which is the likelihood of acquiring knowledgeable content related to news, current affairs or events happening around the world. The feeling of already being informed may deject other sources of information that may actually provide the necessary content to update oneself (Müller et al., 2016).

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