What are challenges of a sociological film maker.

1. The digital revolution has flooded the marketplace 

Fact: Cheaper digital production methods have helped create more product than buyers.

Strategy: Make certain your movie is genre specific. Genre is the only way that a film buyer and the marketing manager of a distribution company can quickly visualize the movie poster, trailer and marketing campaign. Never forget that distributors buy genre, not drama.

2. Online distribution is becoming common place 

Fact: On Valentine’s Day 2005 the co-founders of Youtube.com registered the name at www.whois.com. Youtube revolutionised film distribution and has changed the way consumers watch movies and television.

The impact of illegal online distribution has also had the same impact on the film industry as it has the music industry. 

Strategy: Develop a hybrid distribution strategy that encompasses traditional cinema/DVD/television releases with online distribution.

3. Gaming industry

Fact: The gaming industry has influenced story telling techniques and filmmaking techniques. These new storytelling techniques dominate.

Strategy: Successful filmmakers are most likely artists who consider themselves visual storytellers using moving images to tell their stories. Incorporation of gaming techiques both in terms of storytelling and visualisation will make movies stronger.

And what of apps? Where a new video game can now cost $2om to develop and market, an app can be built for next to nothing.

4. Cinema distribution is still healthy but it is different somehow.

Fact: Not only has image and sound capture been dramatised by advances in digital technology like DSLR, but cinema distribution has been affected too. Britain screens are now fully digitised. A digital screen does not need expensive 35mm film prints. Films can be emailed to a cinema screen’s hard drive and films can be scheduled easily with a click of a mouse. Cinema exhibition has also benefited from 3D technology.

Like it or not, screens will be demanding 3D product. In America it is estimated that there will be an astonishing 25 million homes equipped with 3D TV screens by 2018. Television networks are struggling to find enough HD content for their HD channels, let alone their new 3D channels like Britain’s Sky 3D. Add to the mix online platforms like Netflix and Amazon Prime and you have an entirely new distribution outlet. 

Strategy: Successful filmmakers will learn how to communicate with television and cinema owners to deliver saleable content in the format which will deliver maximum revenue.

5. You can’t fund them like you used to

Fact: The Euro economic malaise has translated into public sector budget cuts, dampening the political appetite for using public money to fund films.

Strategy: Filmmaking should be commercially viable without the need for public funding, and film budgets need to stand the scrutiny of investors seeking cost-effective production, as well as a reasonable rate of return.

6. Producers struggle to get development funding

Fact: Development funding is hard to get. Yet without proper development, movies will continue to suffer from weak storylines.

Strategy: Until the script is fully developed, a movie should not be made.

7. Film producers don’t necessarily need to be involved with social media.

Fact: Social media is here to stay and a strong social media strategy is something that is becoming an essential part of a film’s package.

“Paranormal Activity may have cost a mere $15,000 to make. What Paramount bought was not the film, but the social media strategy that the filmmaker Orin Pelli develoned around his film.

Strategy: The film industry will embrace any filmmaker, writer, director or producer who has a strong and clearly defined social media strategy.

Subcribe on Youtube - IGNOU SERVICE

For PDF copy of Solved Assignment

WhatsApp Us - 9113311883(Paid)