How is material desires socially constructed? Explain with examples.

 There is often a secret meaning behind our material desires. It might be a feeling or some validation or to find our life purpose. Shopping for stuff is often a displacement activity we use to replace what we really want. Often, the reason we avoid doing what we really want is fear of some kind. When we want something material, it’s sometimes not the actual thing we are seeking. Instead, we are searching for something more. 

There is often a secret meaning behind our material desires. It might be a feeling or some validation or to find our life purpose. Shopping for stuff is often a displacement activity we use to replace what we really want. Often, the reason we avoid doing what we really want is fear of some kind. Fear of failure, fear of success and fear of what other may think are common culprits.

Our materialism isn’t shallow. Far from it. It is connected to our deepest dreams for our lives It’s relatively easy to work out what is behind your material desires. It’s just a question of asking why you want what you want. For example, I am addicted to stationery. One of my favourite activities is shopping for new notebooks, pens, and folders. Whatever the stationary department has on offer, I want it. But I have more than enough stationary already. 

So why do I desire more? I figured out that, subconsciously, I believed that having the right stationary would turn me into a more successful writer. With the right notebook and pen, computer and desk, I would finally write that brilliant novel that, in my most ambitious moments, I believe I am capable of. Another obsession I have is handbags. This was a more difficult one to fathom. I’m not particularly fashion conscious.

I’m not obsessed with designer labels. So what could be behind my penchant for handbags? I finally realized my desire for the perfect handbag is also part of my desire to be a novelist. The perfect handbag would be just the right size for a big notebook and pen so I could jot down my brilliant musings on the bus (I rarely even take the bus). It would also make me more organized and efficient. I would therefore finally have more time to write. 

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