List the seven Cs of Communication and describe them briefly.

Here are the seven C’s, in order:

1) Content:- This is the best possible measure of communication effectiveness. What do you want your audience to walk away with and remember? Once you have defined your prime question, set out to answer it.

What information is required? Do you have the answer already, or do you need to search it out? The content determines the audience.

Hence, the message must have the meaning for the receiver and it must be compatible with his/her value system.

2) Context:- The context must be clear and should not contradict the message. It must provide for participation and play back what’s going on. Do you understand the situation? Is there a dead elephant in the middle of the room that you are not aware of?

Ask good questions. You’ll need a clear goal before you begin to design any communication.

3) Channels:- Only the established channels of communication should be used — channels that the receiver uses and respects creating new ones is difficult.

Different channels have different effects and serve effectively in different stages of the diffusion process. 

4) Clarity:- This is one of the hardest parts of the process and most often neglected. People’s attention will quickly drift — they expect you to get to the point. Learn to edit. The message must be put in simple terms.

Words must mean the same thing to the receiver as they do to the sender. Complex issues must be compressed into theme slogans that have simplicity and clarity. The farther a message has to travel, the simpler it should be.

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