Elucidate the new formats of modern-day advertising,

 1. Digital or Online Advertising

When you are using the internet and visiting websites, you automatically notice advertisements there. Likewise, you can also see ads in search engines. All of these are basically forms of online or digital advertising. They started out as simple ones, but have expanded to include web banner ads, which are quite similar to billboards on roads, bandwagon advertising as well as ads on social media networks. There are video ads as well that you can find on Facebook and other social platforms.

2. Mobile Advertising

A relatively new addition to the world of modern advertising methods is mobile advertising. Even though it 18 quite new, there is no denying that it is dominating the advertising market. This is primarily due to the fact that there has been an increase in the use of mobile devices like smartphones and tablets. According to the CEO of Orange Label Advertising, mobile advertising can have a powerful impact when done the right way and is becoming popular quickly for this reason. The current trends in mobile advertising involve the use of major social platforms like Snapchat, Facebook, Instagram, and Twitter.

3. Guerrilla Advertising

In the last 20 years, another form of advertisement has become quite noticeable and this is guerrilla advertising or ambient media. This term is broadly used to define anything that’s unconventional. Moreover, in guerrilla advertising, the customer is invited to interact with or participate in some way. Timing is as important as a location with this method and creative ideas and innovation serve as driving forces behind guerrilla marketing or advertising.

4. Print Advertising

There was a time when print advertising was deemed as a huge driver of sales, but it has taken a backseat as digital marketing methods emerged. Nonetheless, it doesn’t mean that this form of advertising has lost its impact. As a matter of fact, when combined with digital methods, print advertising can also work wonders in boosting sales and marketing efforts.

5. Broadcast Advertising

Until recently, this form of advertising was the only one available when businesses wished to reach a large audience. This mass-market form of communication typically involved the use of radio and television, but it has taken a beating in the last couple of years. But, it 1s still a popular way to reach your audience, especially on special occasions or at specific times when you know they will be watching the TV or listening to the radio.

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