Qualitative research is by definition exploratory, and it is used when we don’t know what to expect, to define the problem or develop an approach to the problem.
It’s also used to go deeper into issues of interest and explore nuances related to the problem at hand. Common data collection methods used in qualitative research are:
● Focus groups
● Triads
● Dyads
● In-depth interviews
● Uninterrupted observation
● Bulletin boards
● Ethnographic participation/observation.
Quantitative research is conclusive in its purpose, as it tries to quantify a problem and understand how prevalent it is by looking for projectable results to a larger population.
For this type of study we collect data through:
● Surveys (online, phone, paper)
● Audits
● Points of purchase (purchase transactions)
● Click-streams.
Ideally, if budget allows, we should use both qualitative and quantitative research since they provide different perspectives and usually complement each othe
Advanced survey software should give you the option to integrate video and chat sessions with your surveys, which can give you the best of both quantitative and qualitative research.
This methodological approach is a cost-effective alternative to the combination of in-person focus groups and a separate quantitative study.
It allows us to save on facility rental, recruitment costs, incentives and travel usually associated with focus groups, and clients still are able to monitor the sessions remotely from the convenience of their desktops and ask questions to respondents through the moderator.
If you still want to go with traditional methods and can only afford one or the other, make sure you select the approach that best fits the research objectives and be aware of its caveats.
Never assume that doing more focus groups is a substitute for quantitative research or that a long survey will give you all the in-depth information you could get through qualitative research methods.
Conflict resolution is the process of trying to find a solution to a conflict. Ideally conflict resolution is collaborative problem-solving, a cooperative talking-together process that leads to choosing a plan of action that both of you can feel good about.
When people sense disagreement they tend to feel uncomfortable. Discomfort, that is, slightly negative emotions, alert you to the reality that a situation of conflict is occurring. That is, one person wants, thinks or does one thing, and another has a different perspective or prefers a different course of action.
Decisions therefore are one danger point. Any time two people need to pick a shared course of action they are at risk for experiencing conflict.
Seeing things differently can also provoke conflict. Fortunately, there are ways to disagree that prevent conflicts from emerging in these situations. I write about these in my posting on How To Disagree Agreeably.
My post on how to say what's on your mind without coming across as critical expands further on how to prevent conflicts engendered by hurt feelings.
The three steps of collaborative conflict resolution.
First and foremost, watch your emotional tone. A synonym for conflict resolution is shared problem-solving. The word "shared" implies cooperation. For the following 3-step process to work, participants need to stay friendly, like they are sitting on the same side of the table facing the problem, never flipping into oppositional or hostile stances toward each other. That’s key to sustaining the process.
So now, to settle a disagreement without getting mad, sad or anxious, take the following three steps:
Step 1. Recognition that there is a problem that needs to be solved.
Step 2. Exploration of the underlying concerns
Step 3. Creation of a mutually agreeable solution
To illustrate each step let us take an example of a couple, Jim and Barbara, trying to decide on a summer vacation.
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