Solicited proposal and unsolicited proposal

A solicited proposal is when the customer asks for a proposal. They may ask verbally or they may issue a written Request for Proposals (RFP). An unsolicited proposal is when you send them  a proposal they haven't even asked for because you think they should buy from you or take some  action.

A solicited proposal is when the customer asks for a proposal. They may ask verbally or they may  issue a written Request for Proposals (RFP). An unsolicited proposal is when you send them a  proposal they haven’t even asked for because you think they should buy from you or take some  action.

Solicited proposals are usually sent to customers who issue an RFP. When a customer wants  something that is too complicated to pick up at the store or order from a vendor, they often write  down a description of it and issue it as an RFP. If it is a commodity, they may issue a Request for 

Quotations (RFQ). An RFQ usually requires minimal information and a price. An RFP may require  an extensive description of your approach or offering, as well as its price.

A solicited proposal provides you with a description of what the customer wants. Many also  provide you with formatting instructions for your proposal and the evaluation criteria that will  be used to make a selection.

Sometimes you will make a suggestion to a potential customer and they will ask you to submit a  proposal so that they can consider your suggestion. This counts as a solicited proposal because they are expecting it and you have a chance to talk to the customer and gain an understanding  of their needs.

An unsolicited proposal is sent to a customer who has not requested it. Unsolicited proposals  must be especially convincing since the customer has not anticipated, planned, or budgeted for the proposal. With an unsolicited proposal you run the risk that the customer won't even bother  to read it, since they didn't ask for it. However, the lack of competitive pressure with an  unsolicited proposal often makes up for the risk.

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