The business should be pitched and presented several times before the final plan is developed. The business plan presentation along with the executive summary will help to structure the business and make it more focused, clear and understandable. It is all part of the learning process consisting of learning about and learning-by doing. It is important to have someone document all the questions that arise during the presentation and then to try to understand what the questions mean.
It could be simply that the business model was not communicated effectively during the presentation or critical issue was not considered and than it needs to be addressed. Businesses are emergent; they take time to design, build, and to be successful; and the pitch and presentation is a critical part of the growth process.
Types of Presentations
Providing Information: This format encompasses anything from a team meeting that gives updates on a project or upcoming event to a demonstration that shows product functions.
Teaching a Skill: Your company just installed a new system or implemented a new process that requires people to learn how to use the new tool and apply the process.
Reporting Progress: As you integrate the new system into your daily routine, your boss wants to know how it’s working. You might schedule a divisional meeting or group off-site to share the progress.
Selling a Product or Service: A briefing like this might include a recap of the product or service, next steps and action items, or a discussion of needs and improvements before the product is ready to sell.
Making a Decision: It’s time for the annual holiday party and ideas are being tossed around the office. When giving your input on the location, make sure to share the must-haves and nice-to-haves for the event. When it’s time for the final decision, you can see how your idea stacks up to the other options.
Solving a Problem: This could be in a panel setting or other meeting where the problem is identified, the facts of the problem are presented and a list of causes is generated.
From here, you lay out the ideal outcome, present solutions and discuss your recommendation. With any presentation, know your objectives. If your purpose is to inform or update, you will most likely use one of the first three types of presentations. On the other hand, if you’re on a mission to persuade someone, use one of the last three presentation types. Not every presentation has to mould itself into a traditional presentation; it can be an interview, status report,program, pitch, speech or demonstration, for example.
Businesses and professional firms use presentations to inform, educate, motivate and persuade internal and external audiences. They build presentations into sales, training and internal communication programs, using the power of words and images to engage their audience and retain attention. A presentation provides an opportunity to meet your customers and prospects in person. Using presentations as part of a sales campaign can improve results via many benefits, says Olivia Mitchell.
These benefits include the power of reciprocation, the influence liking someone has on decision-making, social proof, and the tendency to believe and obey authority figures. Presentations make it easier to engage your audience. Striking images can hold an audience’s attention; while clear bullet points or summary text helps the audience follows the logic of a presentation. The theatrical nature of a presentation can create greater impact than an individual trying to make the same point by just talking, according to The Self Employed.
This level of engagemem ensures that you get your message across to the audience. Engagement is partially dependent on your own persona, so stress the importance of presentation skills in the workplace to get the best results from your team.
Following factors affect the effectiveness of the presentation:
Audience Analysis: If the speaker has analyzed the audience in a proper way before presentation, his presentation will be more effective. On the other hand, poor or improper audience analysis leads to ineffective presentation. The style of the presentation is largely dependent upon the type and size of the audience. If audience is large, presentation should be more formal whereas informal presentation can work in small audience.
Communication Environment: Communication environment affects the effectiveness of the presentations. Much of the audience notices the physical things surrounding the speaker, the stage, lighting arrangement, background, etc. Proper arrangement of these things can enhance the impact of the presentation. If there is noise in the surrounding environment, it detracts the audience from listening and consequently leaves unhealthy messages.
Personal Appearance: Personal appearance of the speaker has great impact on the audience. Well dressed up person can deliver good presentation. Therefore, the speaker should wear neat and clean clothes and take time to check his appearance just before starting presentation.
Use of Visuals: Visuals can enhance the professional image of the presentation. Different research studies demonstrate that presenters using latest visual techniques are perceived as better prepared, more per-suasive, more credible and more interesting than speakers who do not use visuals. But visuals work only if the technology on which they depend works well. Therefore, presenter should check the equipment in advance before presenting.
Opening and Closing of Presentation: The beginning and closing of a presentation are the positions of emphasis. Those presenters who can open the presentation with interesting remarks which are likely to create more interest and enthusiasm for listening the presentation. On the other hand, presenters with poor opening are likely to leave the audience bored. Similarly, the ending of the presentation has profound impact on the audience. Endings, with vivid and positive pictures are more likely to have profound impact on the audience.
Organization of Presentation: Clarity in presentation is essential that comes with proper organization of the information. Organizing the information in a proper manner can make the message more understandable, keep the audience happy and boost the image of the speaker. Proper organization of presentation enhances the effectiveness of the presentation. On the other hand, improper organization of the presentation will not influence the audience.
Language and Words: The quality of presentation is affected by the language and words. To make the audience understand the message, the speaker has to talk in the language known to the audience. To enhance the impact of presentation, he should choose the catchy wards that appeal to the heart and emotions of the audience. If the language spoken by presentator is different from audience’s language, and words used are stereotyped it is likely to have least impact on the audiences
Quality of Voice: Quality of voice of the presenter affects the effectiveness of the presentation. Voice modulation is likely to have greater impact upon the audience whereas monotonous voice will bore the audience
Body Language: The effectiveness of the presentation is also affected by the body language of the speaker. A speaker having eye contact with audience is likely to impress more than a speaker reading out the hand outs. A speaker who looked more at the audience is judged as better informed, more experienced, more honest and friendliest than a speaker who delivers the speech with less eye contact. With eye contact members of audience feel that speaker is talking to them.
Answering Questions: The effectiveness of presentation is also affected by presenter’s skill in handling questions asked at the end of presentation. A speaker who answers the audience’s questions and handles hostile questions with tact is likely to influence the audience more. On the other hand, a speaker who answers rudely will leave negative impact upon the audience.
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