Biscuit

1) Offer people free biscuits in front of bakeries and retail stores. Make sure when you are offering free biscuits, you have banners, displays of free product in packaging for consumers to see and remember.

Also if coupons are used in Pakistan, give coupons in addition to free taste.

2) Sell in retail stores especial BUY ONE GET FREE PACKAGES OR 25% FREE BSICUITS IN THE PACKAGE FOR A LIMITED TIME.

3) Biscuits are consumed with tea. How about putting coupons (and also free biscuits) in tea packets.

4) Get tea stalls involved in marketing your biscuits. Tea stalls can offer 2 free biscuits with every cup of tea purchased and you provide those biscuits as long as they keep your biscuits for sale and display your banner.

But for a long term strategy, you will have to look at all the 4Ps (Product, Price, Placement and Promotion)

1) PRODUCT–.What do the consumers think/perceive of your product (taste, quality, freshness etc.), survey the consumers and see where you need to improve. It is not what the company thinks; it is what the consumer thinks of your product.

Is competition coming up with lot of new biscuits that consumers perceive to be lot tastier, healthier etc. and thus buying those biscuits? 

2) PRICE—Is competition simply selling biscuits for less. If yes, you will have to take a look at if you want to do down that road and decrease the price or you want to improve the product so that you have a better product than the competition.

3) PLACEMENT—Is the product visible to consumers where they shop. Is it in the bottom shelf where it is hard to see and reach or at the eye level?

One of the benefits of the idea of promoting at tea stalls is that your product will get lot of visibility and hopefully very little for competition.

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