Although it is effective to change your behaviour and activities towards sustainable patterns, it is more productive and more satisfying to work collectively for the purpose. Collective action multiples individual’s power as
- ·
You
get encouragement and useful information from meeting regularly with others who
share your interests.
- ·
When
working individually it is easy to get discouraged by the slow pace of change.
- ·
Having
a support group helps maintain enthusiasm
However, there is a broad spectrum of environment and social action groups. Some will suit your particular interests, preferences or beliefs more than others.
Options that can be used for
collective action include the following.
Student
Environment Groups
Organisations for school and college students could be among our most active and effective groups for environmental change. By teaching them ecology and environmental ethics at elementary and secondary school level and by training them about environmental problems and their solutions and involving them in community projects, the purposes of environmental management could be served very effectively.
Margaret Mead
once said
“Never doubt that a small, highly
committed group of individuals can change the world; indeed, it is the only
thing that ever has.”
Organising an
Environmental Campaign
It is the most effective tool to bring
the attention of the national and international planners, decision makers and
managers towards a particular issue. It is a very dynamic process in which you
must constantly adapt to changing conditions. Some basic principles apply in
most situations for organising the environmental campaign. An environmental
campaign should be inclusive of all stakeholders, should benefit the common
people, and should be backed by scientific knowledge. Using the communication
media to get your message out is an important part of the modern environmental
campaign.
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