Interviews are of two types: Structured and Unstructured.
Structured Interview
This is also known as a formal interview (like a job interview).
The questions are asked in a set / standardized order and the interviewer will not deviate from the interview schedule or probe beyond the answers received (so they are not flexible).
These are based on structured, closed-ended questions.
Strengths
1. Structured interviews are easy to replicate as a fixed set of closed questions are used, which are easy to quantify – this means it is easy to test for reliability.
2. Structured interviews are fairly quick to conduct which means that many interviews can take place within a short amount of time. This means a large sample can be obtained resulting in the findings being representative and having the ability to be generalized to a large population.
Limitations
1. Structure interviews are not flexible. This means new questions cannot be asked impromptu (i.e. during the interview) as an interview schedule must be followed.
2. The answers from structured interviews lack detail as only closed questions are asked which generates quantitative data. This means a research will won’t know why a person behaves in a certain way.
Unstructured Interview: These are sometimes referred to as ‘discovery interviews’ and are more like a ‘guided conservation’ than a strict structured interview. They are sometimes called informal interviews.
An interview schedule might not be used and even if one is used, they will contain open-ended questions that can be asked in any order. Some questions might be added/missed as the Interview progresses.
Strengths
1. Unstructured interviews are more flexible as questions can be adapted and changed depending on the respondents’ answers. The interview can deviate from the interview schedule.
2. Unstructured interviews generate qualitative data through the use of open questions. This allows the respondent to talk in some depth, choosing their own words. This helps the researcher develop a real sense of a person’s understanding of a situation.
3. They also have increased validity because it gives the interviewer the opportunity to probe for a deeper understanding, ask for clarification and allow the interviewee to steer the direction of the interview etc.
Limitations
1. It can be time consuming to conduct an unstructured interview and analyze the qualitative data (using methods such as thematic analysis).
2. Employing and training interviewers is expensive, and not as cheap as collecting data via questionnaires. For example, certain skills may be needed by the interviewer. These include the ability to establish rapport and knowing when to probe.
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