Branding and Packaging

Branding: Each product requires a name, an industry so that consumers can recall it instantly at the point of purchase. So, brands have great value to the organizations as well as customers. Customers can differentiate the products and it provides immediate attention. Traditionally branding starts with brand name decision and then building the benefits around the brand name for customers to remember the name during the purchases.

Deciding a new brand name is a strategic decision. Earlier companies use to name the brand after the name of their family like Tatas and Birlas. But in the recent times branding is one of the most important marketing strategy. It will gain more and more importance as the competition will keep increasing.

Packaging is packing a product in a container:

– To protect the product and persuade the customers

Basic functions of packaging are:

– To protect and preserve the product from damage.

– It attracts buyer’s attention if the package is appealing.

– It promotes the brands by communicating brand values.

– Provides user convenience.

– Provides information about the product.

– It differentiates the product from competitor’s product.

Branding

● It gives identification to the seller’s product.

● It attract consumers.

● It creates brand loyal customers.

● Brand increases competition, and as the result improve quality.

● Control prices.

● Consumers can get more information about the product.

Packaging

● It protects and preserves the product from damage.

● It attracts buyer’s attention if the package is appealing.

● It promotes the brands by communicating brand values.

● Provides user convenience.

● Provides information about the product.

● It differentiates the product with competitor’s product. 

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